The Reel Thor Softbaits was founded in 2020 and is an Ireland-based German family business located in the heart of West Cork on the Wild Atlantic Way.

When we started the business, the main focus was on lake and river fishing for trout, but we quickly noticed the high demand for predator baits and also sea fishing lures. Most of our soft baits are made in our German lab and are customized, airbrushed, etc., here in Ireland.

We also import soft and hard baits for fresh and saltwater fishing. At least we start with lower value selling rods or complete rod sets so our customers are fully equipped with rod and reel plus their choice of soft baits.

We are specialized for Airbrushed baits and invisible UV Collors just to see und UV Lights but the fish can see it and getting mad.

In the last few years, we sponsored some larger events like the predator battle competition on Lough Derg and supplied the full teams and official staff members. Our main countries for supply are Ireland, Sweden, Switzerland, the Netherlands, and Eastern Europe.Nearly worldwide shipping is possible.

But please understand that we do not ship to some countries like Germany itself, the UK, Israel, Ukraine and any African destination. Scotland and Wales are able to get our baits.